14 November 2018
Did you know that 25% of UK households don’t own a car? Our recent event with Good Journey was all about helping car-free visitors to access visitor attractions by train, bus, bike and on foot whilst reducing the organisation's carbon footprint in the process.
In keeping with the day's topic, the event took place on board a boat in Bristol – reached by ferry from the train station. Fit for the Future members from organisations including Historic Royal Palaces, English Heritage, Peak District National Park, Wildfowl and Wetlands Trust, Zero Carbon World and the National Trust came along to learn about practical actions that will encourage sustainable visitor travel.
The event was led by Nat Taplin of Good Journey, who has worked in sustainable transport and tourism for the past twenty years for organisations including Campaign for Better Transport, the Centre for Alternative Technology and New Forest National Park. The group discussed challenges, opportunities and ways to improve travel choices for visitors. Some key points from the day included:
Do you put public transport information before car information on your website?
Do you offer a discount for car-free visitors?
Do you ‘own’ visitor travel as part of your carbon footprint?
Practitioners highlighted challenges including accessibility, car-culture and convenience. Whilst it was agreed that some of the challenges are part of a wider cultural context and are more difficult to address, the group also identified some key opportunities which included:
After joining Good Journey in 2018, Fit for the Future members Blenheim Palace offer a 30% discount with a bus or train ticket and have added a prominent link on their website to travel information on Good Journey.
The number of car-free visitors has increased by almost 300%, from 3048 in 2017 to 9312 already in 2018 (as at 31/8/18)
If you are a member and would like to know more about the event or link-up with the practitioners involved to discuss challenges and solutions, contact Fergus. You can also find further information about car free travel on the Good Journey website.
We are currently planning our programme of events for members during 2019- keep an eye on the events page for updates and to register on events